*This post is sponsored by Ulta Beauty, Amtrak, Juicy Couture, Vera Bradley and Her Campus Media. All opinions are my own. Thank you for supporting the brands that make Caroline Renae possible!
On the Friday prior to the event, I had the pleasure of meeting Rebecca Minkoff at her store on Greene Street. She was incredibly sweet and very laid back.
The entire conference was amazing. It began with Rebecca as the morning keynote. She explained some of the struggles she’d experienced throughout her career thus far, and assured us that every “no” can lead to a “yes”. She learned from the struggles that she encountered, and eventually developed a global lifestyle brand.
Between speakers, Her Conference had a beautiful room set up with fun things to do. The event was sponsored by Ulta Beauty, Vera Bradley, Juicy Couture and Amtrak. Ulta was giving make-up applications and styling hair.
After the morning keynote, there were four panels to choose from. I selected Social Superstars: How to Make Social Media Your Full Time Job. This panel had social media directors/managers from Cosmopolitan, Food.com, Victoria’s Secret and Shape Magazine. Each of the panelists gave their pros and cons of the industry.
From the second group of panels, I selected The Business of Blogging: What Brands and Publishers Look for in Influencers. This panel was my personal favorite, because I learned the most. Bianca Posterli – Director of Content and Community at Mode Media, Keeley Patterson – Senior Director of Brand Strategy and Innovation at Popsugar, James Nord – Founder and CEO of Fohr Card and Holly Wagner – PR and Product Placement Representative at Vera Bradley were the panelists.
Here are a few Q and A’s from the panel:
Q: Do brands care more about content or the following?
A: Brands pay attention to the amount of engagement with the content. Working with smaller bloggers who genuinely love the brand is far more valuable than working with a huge blogger who doesn’t hit the correct demographic. Brands also pay attention to the brands you’ve worked with previously.
Q: Do you have any advice on pitching to brands?
A: When pitching a brand, show that you’ve already worn/used their product on your blog before. If you haven’t featured their brand before, be able to provide examples of similar work you’ve done with other brands.
There were so many great raffles such as an Urban Decay Naked Palette, an Aritzia gift card, an UGG Australia gift card and Vince Camuto Boots.
Overall, I had a great experience at Her Conference and I look forward to attending next year!